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10 Steps to Successful Business Writing

Jack E. Appleman, APR, CBC, business writing instructor and author of the top-selling 10 Steps to Successful Business Writing (2008, ATD Press), has developed innovative teaching methods to help working professionals achieve better results with their writing. The principal of Successful Business Writing, Jack has led workshops, webinars and coaching for organizations including America Electric Power, HBO, Johnson & Johnson and the U.S. Olympic Committee, which have consistently earned outstanding evaluations.

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Does poor writing stifle your productivity? Learn to instantly improve emails, proposals, reports, social media and more in a dynamic, fast-paced webinar led by Jack Appleman, author of the top-selling 10 Steps to Successful Business Writing. Apply his time-tested strategies by completing challenging exercises-which you can submit for his feedback. Gain more confidence to write concise, explicit and well-organized text that will produce better outcomes.

Why should you attend?

  • Discover how simple, straightforward techniques can dramatically improve your writing so you can achieve better on-the-job outcomes. 
  • Enhance your personal brand and accelerate your career.
  • Understand why better writing means better productivity.
  • Learn how to get to the point in plain English.

Areas Covered in the Session:

  • Tap the power of simplicity
  • Clarify audience, purpose and strategy
  • Write clearly and concisely
  • Give grammar your best shot
  • Write with rhythm to hold reader's attention
  • Organize to promote understanding
  • Grab attention and be more persuasive
  • "Tone" into your readers
  • Enhance email efficiency
  • Master frequently written emails/documents

Who can Benefit:

  • Chief learning officers
  • Learning and development executives/managers
  • Human resource executives and managers
  • Division heads/line managers
  • Chief executive officers/chief operating officers
  • Corporate communication executives/managers

Webinar Id: ISSJEA001

Duration: 90 mins

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10 Steps to Successful Business Writing
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