Jim Cathcart

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Jim Cathcart

High Performance Mindset Trainer

Jim Cathcart is Keynote speaker at Ijona Skills, he is one of the world's leading professional speakers. He's also the man who popularized the concept of "Relationship Selling". In fact, he wrote the first and the most successful book on the subject. Relationship Selling, originally written in 1985, has been audio recorded, video recorded, rewritten, translated, and published around the world. Thousands of organizations have used it as the basis of their business training. Its concept is simple yet profound, "Relationships should be treated as Assets!" This causes many business practices to be improved so that connections are strengthened, and profitability is tracked continually.

Jim is Entrepreneur in Residence, Adjunct Professor and serves on the Dean's Advisory Council for the School of Management at California Lutheran University. He has delivered over 3,200 speeches and seminars around the world and was inducted into the Professional Speaker Hall of Fame in 1985 and the Sales and Marketing Hall of Fame in London in 2012. He is past president of the National Speakers Association, recipient of The Cavett Award and The Golden Gavel. His clients include the world's top corporations and associations. His Television Shows are currently broadcast in the USA and China.

Cathcart Institute, Inc. was formed in 1977 and today has published 20 books with major New York publishers and hundreds of recorded programs for Helping People Succeed. Jim's belief is that the quickest way to succeed is to develop the qualities of the person who would reach your goals. He focuses on helping people become eligible for the future they want. His years of psychological research resulted in the creation of his bestselling book The Acorn Principle. Jim is a fitness enthusiast, motorcyclist, guitarist and civic leader. He lives an abundant life and shows others how to do the same. 

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Things Assistants Do That Executives Appreciate

"What are you paid to do?" is a question that we all get from time to time. Most people answer it by describing the functions they perform. But the job is much greater and more important than that. Here's a description of what executives from hundreds of industries and professions around the world have shown that they want and appreciate.

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